CollegeBoard’s annual Pencils Down conference brings together over 2,000 employees from across the country to reconnect and reflect on the work they accomplished during the year. The 2023 conference was held in Chicago, IL and needed a fun and energizing brand look and feel to get attendees excited about the weekend’s events. The identity was implemented across multiple touchpoints throughout the conference, including way finding signage, name badges, an interactive pin map, and assets for the conference’s digital presence, including a custom logo animation.