A fundraiser campaign with heart
Radian’s annual philanthropic effort aims to raise funds for the MBA Opens Doors Foundation, which provides mortgage and rent assistance to families with sick or injured children. 2021’s campaign— Opens Doors, Opens Hearts—relied on a playful door decorating challenge to encourage engagement and donations. Plus, for every $50 raised, Radian sent a door decorating kit to a child in the hospital. A experiential setup at the annual MBA conference and social media engagement pushed the fundraiser to the finish line. The campaign was not only a fundraising success (raising a whopping $165,000, thanks to Radian’s 2x match), it also had an immediate impact on families across the country. The campaign continued in 2022, raising $151,000.